From The Ramparts

                                                   From The Ramparts

                                                  Junious Ricardo Stanton

                                      Television, Values and Our World View

“Everyday we are exposed to a particular lifestyle portrayed in movies, tv shows, billboards and commercials. We see people dressed a certain way, living life ‘to the fullest’ – in a particular way. Unfortunately, these characters are created to sell products or raise ratings. Often what is portrayed may not be aligned with reality and yet we may feel that…We long to have the kind of life they live. We wish our lives were just as exciting. We wish we had such close relationships and friends. We wish we would run into that kind of luck we see on TV. We wish we can live just as recklessly, perhaps promiscuously without consequences. We wish we could be as happy as the people we see. We wish to look the way they look, have the body shape as they do… Media has a way of creating a longing for things we don’t have, whether or not they are realistic or not. Unfortunately our lives don’t wrap up cleanly in 30 minutes. Unfortunately there is consequences to our actions. Unfortunately reckless actions lead to pain, suffering and life long regret. Unfortunately reality says our life probably will not or maybe will never pan out the way we see on TV. Unfortunately we do have limits in ability, skills, and even physical appearance. Unfortunately the way a particular product brings completely happiness and satisfaction as seen on the joyous beautiful actors having fun is not true to reality. ” Influence of Media and Advertising In Our View of Life http://www.cleancutmedia.com/advertising/influence-of-media-advertising-in-our-view-of-life

There are several views about the mass media, to some they are merely a means to sell products and keep the economy afloat; to others the media is an insidious promoter of crass materialism and narcissism while others believe the media is a Trojan Horse and we bring the values contained within it, a particular view of the world, modeling behavior and telling us what to think and believe into our psyches. All three views are correct; together they reveal how pervasive, influential and ubiquitous mass media has become.

For example, the Fox Television Network was cofounded in 1985 by international media tycoon Ruport Murdock and after a series of bold programming moves has ascended to both the top network and cable news rating spots. Fox scored big by putting animated series in their prime time line up, snatching Sunday NFL from CBS and creating programming for a younger more diverse demographic audience. This year Fox scored another coup with its new series Empire.  Empire shot to the top immediately and is the mega hit of the 2015 season. Many industry insiders are saying Empire has revitalized network television viewing!

Fox began promoting Empire during the latter stages of the NFL season, when the program debuted a few weeks ago it caught on instantly. When I think about it, Empire is nothing more than a variation of New York Undercover which ran on the Fox TV Network from 1994-98, but with a twist. Both shows have a Hip Hop flava but instead of just showing recording artists at the end of the show in scenes in the night club owned by one of the character’s father in New York Undercover; Empire incorporates Hip Hop, R&B and the entertainment industry into the show itself. Show business is an integral component of the show. However unlike New York Undercover which was a gritty in the Hood action police series, the characters and artists in Empire are nestled around the opulent and decadent lifestyles of the main characters played by Terrance Howard, Taraji P. Henson, Jussie Smollett and Bryshere Gray who are cast as music industry icons. The Empire series even had Malik Yoba who starred in New York Undercover as a prime character but he was killed off in the season finale.

While Empire debuted much later than the Showtime series Power, which is very similar in theme to Empire, Empire became an instant hit. Black people flipped out over it and praised it to the heavens on social media and it caught on in record fashion! Now everyone is talking about it even within the industry, “Another impressive aspect to Empire’s early success is its ability to reach large numbers of viewers while also over performing in certain demographic groups. Last week’s episode, for example, will end up reaching over 15 million viewers once a week’s worth of DVR data is tallied, putting it among the top ten most-watched shows on broadcast TV this season…  Women are certainly helping to drive tune-in for Empire, with ratings among female audiences about two times the size of the male viewership. But that’s actually not a huge gap, at least relative to many other hits. NBC’s Wednesday dramas (and its hit reality show The Voice) also perform about twice as well with women versus men, while ABC’s The Bachelor attracts three female viewers for every one dude. As for the ethnic makeup of Empire, the show’s majority-minority cast has paid off in a big way. Last week’s episode was by far the No. 1 English-language show on broadcast TV in homes with African-American and Hispanic heads of household — and by a huge margin. Among Hispanics, Empire out rated its nearest scripted broadcast rival (Fox’s Backstrom) by a 2-1 margin. And in addition to making it into one out of every three black homes, as noted above, among African-American women between 35 and 49, the show is literally the equivalent of a Super Bowl. Last Wednesday’s episode scored a 40.6 rating and 76 share in that group (including three days of DVR replays) — a number exceeding the rating of some NFL championship games this century.” Empire Is A Massive Hit, Here’s What It’s Success Could Mean For The TV Business, by Josef Adalian http://www.vulture.com/2015/01/what-empires-huge-success-means-for-the-tv-biz.html

When I first saw the promos I decided to watch Empire just to see the images and content it was going to propagate. Unfortunately it lived up to my worst apprehensions. Empire like Power promotes the theme that the recording industry specifically and Black business in general is undergirded and financed by crime.

I’m not naïve, I know organized crime was intricately involved in the music industry in the past, that organized crime controlled the juke boxes in retail stores and determined which records got into them, but both Power and Empire make it seem like the only way to make it in business is to have a criminal background and an illicit cash flow!

 I know from writing about Black businesses and entrepreneurs for twenty five years, that capitalization and lines of credit are major obstacles for most Black entrepreneurs; but most of the people I’ve interviewed over the years used sweat equity, their savings, family and friends support and in a few rare instances bank loans to start their businesses. But if you believe what you see on shows like Empire and Power, you think the only way to make it in business is to be a thug, drug dealer and a sociopath.

Before you tell me to lighten up, it’s only a TV show, and fantasy; or that some rappers did start out as street thugs or drug dealers; remember the role media plays in shaping values, perceptions and our view of reality. “People are often influenced as much by artistic, media, and pop cultural representations as they are by personal experiences. Most of what is known about the world comes from symbolic rather than experienced reality, particularly in advanced media-saturated societies like the United States. According to Ray Surette (1998), foremost researcher in the area of media and crime, what you know comes from ‘all the events you didn’t witness but believe occurred, all the facts about the world you didn’t personally collect but believe to be true, and all the things you believe to exist but haven’t personally seen’ Youth (and adult media junkies) tend to be more influenced by pop culture, are more technologically savvy, and are more likely to weave information from media sources into their worldview than older people. Children and adolescents largely rely on symbolic reality they draw from popular culture to form their cognitive scripts.” Jacqueline Helfgott Criminal Behavior Typologies and Criminal Justice, Chapter 10 The Influence of Technology, Media and Popular Culture on Criminal Behavior Coypcat Crime and Cybercrime

Empire reinforces three specific negative stereotypes: to be popular as a Black musician you have to be from the streets, inner city entrepreneurs have to be underwritten by criminality and murder and viciousness are how you make it in this world.

 Think about it, Terrance Howard’s character is a talented murderer; Taraji P. Hensen’s character “Cookie” is a street smart convicted felon who went to jail because she was a drug dealer! Plus Terrance Howard’s character denigrates all three of his sons because they are not street tough.

 Are crime and criminality a reality in the Black community? Certainly, but it is not the primary ethos of our people despite what the monopoly media says. The fact is the vast majority of us aren’t sociopaths and we don’t engage in illegal activities. But Hollywood doesn’t care about that.

The irony is the United States is a criminogenic society to its’ core; it exists because of its crimes against humanity, genocide, slavery and imperialism, and we see the criminality of the ruling class and their minions every day. Daily we are shown that US sponsored violence, war, plunder and rapine are okay, that massive Wall Street rip offs and malfeasance will go unpunished, that bribery and graft are legitimate ways to advance your career/business and the police can shoot and maim citizens with impunity.

The monopoly media promotes incivility, rudeness, personal aggression and hostility as well as greed, materialism and animus. The TV program Empire promotes these values also. The show’s co-producer, Lee Daniels, is aggressively pushing the envelope and venturing into uncharted waters for African-American program content by exploring story lines about homosexuality and mental illness. The show also makes success in the entertainment industry seem easy, like all you need is talent to make it. We all know that’s not true, innate talent must be nurtured and it takes hard work to make it and making it is not guaranteed.

 But we don’t have to be bamboozled, no one forces us to watch TV, to stream media nor does anyone hold a gun to our heads.  In the US we are given an almost unlimited choice of what to watch on TV, cable and the Internet. Just as Cassandra warned the people of Troy not to accept the Greek’s gift of the giant horse, not to take it into their city, I’m warning you not to consume too much TV.  Hopefully unlike the people of Troy you will heed my advice. If you are going to watch television and/or streaming media do not be a passive media consumer. Become a critical thinker and a skeptic about what you see, read and listen to.

                                                           

                                             -30-